Our ANZ practice leads, Chief Media Officer Imogen Hewitt, Chief Data Officer Maurice Riley and Chief Creative Officer Dave Bowman sat down with Mi3 recently to discuss the 'magic' of Publicis Groupe's well-established integrated model and how it continues to deliver strong business results for clients, especially in a tougher economic climate.
As Riley says, "Innovation happens at the intersection of when creative and media come together."
Read the full story here.
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