Publicis Groupe ANZ today announced the appointment of Davy Rennie as CEO of digital agency, Digitas Australia, and digital commerce company, Balance.
With more than 20 years’ experience in digital transformation, product innovation, CRM and experience design, Rennie will continue to strengthen the market-leading digital businesses; developing innovative digital solutions for clients that harnesses creativity, technology and connection.
“Davy’s portfolio of work across a broad range of advertiser categories has seen him develop user experiences that help brands spark strong connections with their audiences. His passion for technology and design, and commitment to inspiring teams to adapt to emerging technologies will ensure that Digitas and Balance remain at the forefront of shaping the future of digital experience. As experts in e-commerce, he will lead the Balance team, focused on simplifying complex digital commerce systems with intuitive design, smart technology and progressive shopping solutions,” says Michael Rebelo, Publicis Groupe ANZ CEO.
Rennie joins the Groupe after more than six years as National Managing Director of digital agency Tribal DDB. He was also previously at Deloitte Digital as Customer Experience Strategy and Design Director.
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