To coincide with the world’s biggest sporting event where speed is a crucial factor, internet provider Superloop is promoting its high-speed network with its ‘Ads at Record Speeds’ campaign, created by Leo Burnett Australia and Zenith Australia, in their first work as an integrated offering for the brand.
Instead of the standard 30 and 15 second spots, the campaign subverts a traditional media approach with specific messages timed to the exact hundredth of a second to match famous sporting record speeds.
Ben Colman, Chief Marketing Officer at Superloop, said, “This work is also another demonstration of the game-changing connected platform we’ve got at Publicis Groupe. It’s speed meets speed, with Leo Burnett and Zenith working together to build exceptional streamlined solutions.”
Read more about the work here.